Teaming up with We Are Social, T&DA, Alt.vfx, As a design lead for this project, we designed a variety of stylistic typography and motion graphics to bring out the unique personality of each of the characters, and their energy into ZipPay's campaign.
We started by exploring the style from the existing brand elements, such as typeface, colours.
After more exploration, we decided to push the design further out of the brand’s comfort zone. To help bring out the stories, we spent time developing different styles based on each cast members and the main narrative. Here are some examples that didn’t make the cut.
*To see the process and full credits, click Behind the Scene below.
- Creative Agency We are social
- Art Director Mike Phillips
- Production Company T&DA
- Director Colin Renshaw
- Producer Nina Salter
- Lead Designer HuiYing Kao
- 3D animator Chris Breeze
- Motion Designer Harry Gold, HuiYing Kao
- Editor Josh Kell